The problem
The group wanted to enter Europe without first building its own operational structure, and needed to serve its first European customers under GDPR from day one, which its Mexican operation could not offer on its own.
Its team knew the product thoroughly but not the regulatory context or European service expectations, and hiring that knowledge onto the payroll before having volume was a hard risk to justify.
What we did
Corpshore built an onshore team in Spain serving the group's European customers, with data residing in the European Union and a processing agreement the group could present to its own customers and supervisors.
Sharing a language with the parent removed the usual friction in this kind of launch: product training happened in Spanish directly with the Mexican team, with no translation layer.
Portuguese was included from the start given the weight of Portugal and Brazil in the group's expansion plan.
Team shape
Seven onshore agents in Spain covering Spanish, Portuguese and English, with an account lead as single point of contact for the parent.
Timeline
A 30-day pilot with three agents in the first European market, expanding country by country over the first year.
Data handling and compliance
Onshore delivery in Spain with data inside the European Economic Area. Because the group is established outside the European Union, flows back to the parent are covered by standard contractual clauses, documented so the group can evidence them to its supervisors.
Results
- 7 weeks
- Time to serving the first European customer
- 3
- Languages covered from the start
- -58 %
- Cost against own structure in year one
- 91 %
- Satisfaction among first European customers
Against an internal estimate of nine months building their own structure.
Spanish, Portuguese and English, with no prior local hiring.
Compared with incorporating and hiring a team from scratch.
Measured over the first twelve months of operation.
Figures relate to the period stated in each case and depend on each client's starting point.
Sharing a language with our European provider saved us months. We ran product training in Spanish, directly with our team in Mexico.